Analyze the impact of economics

and ownership structures on the daily operations and management of a veterinary practice.

Evaluate factors to determine

if independent practice ownership aligns with their professional goals and personal circumstances.

Examine industry-level strategies

and initiatives to support and sustain independent practice ownership.

Matt Salois President, VMG

Matthew Salois, PhD is currently the President of the Veterinary Study Groups, Inc. (VSG), where he is responsible for enhancing the economic and cultural success of more than 1,800 veterinary member practices. Most recently, Matt was the chief economist and head of the veterinary economics division at the AVMA between 2018 and 2022, where he applied his skills in economics, business, and communication to support the daily lives of veterinarians. From 2014 to 2018, he served as director of global scientific affairs and policy at Elanco Animal Health, supervising a team of scientists in veterinary medicine, human medicine, animal welfare, economics and sustainability. His group devised and executed scientific engagement strategy, and built collaborative partnerships with universities, non-profit associations and scientific societies. Matt is also an adjunct professor of applied economics at the University of Florida, where he previously taught and advised graduate and undergraduate students. He earned his Ph.D. in Applied Economics from the University of Florida and holds an M.A. in Economics and a B.S. in Health Services Administration from the University of Central Florida.

Martin Traub-Werner Founder and CEO, VetBooks

Martin dressed up as a businessman for Halloween when he was seven. Since then, he’s spent more than 40 years refining his skills and honing his craft. He completed an undergraduate degree at York University in his hometown of Toronto, Canada and a subsequent Master of Industrial and Labo(u)r Relations (MILR) degree at Cornell University. His time at Cornell was spent learning and thinking about the complexity of people management in organizations. Martin spent a number of years working in Human Resources in large Fortune 500 companies. Ultimately, his entrepreneurial spirit won out. A builder and problem solver, Martin is happiest putting the pieces together to create value. He’s done this a number of times including with VetSuccess. In 2013, Martin started VetSuccess and created the veterinary industry’s first business intelligence and data analytics company. In 2018, VetSuccess was sold to Vetsource and Martin transitioned to an executive leadership role in the company. In 2022, Martin left Vetsource to pay attention to VetBooks which he founded with some industry friends in 2017. VetBooks is a leader in veterinary bookkeeping bringing financial control and discipline to independent veterinary practices. In addition to being an entrepreneur, Martin volunteers his time with RISE Asset Development serving on the organization’s loan review committee and mentoring aspiring entrepreneurs. Martin and his wife Tamara live in Nanaimo, British Columbia and have two teenagers and a lovable Texas street dog named Austin.

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