Understand the Key Characteristics of Disruptive Innovation
Attendees will be able to define disruptive innovation and distinguish it from sustaining innovation, using examples from both inside and outside the veterinary industry.
Evaluate the Current and Future Role of AI as a Disruptive Force in Veterinary Medicine
Attendees will explore how AI is reshaping clinical workflows, client communication, diagnostics, and education, and assess which aspects are genuinely disruptive versus those that are incremental improvements.
Identify Strategic Opportunities and Risks for Veterinary Professionals and Organizations
Attendees will be able to recognize emerging AI-driven trends that could impact practice ownership, job roles, and service delivery—and develop strategies to adapt to or lead through these changes.
Aaron Massecar, PhD, MBA
Aaron Massecar, Ph.D., is the Vice President of Partnerships at CoVet, where he helps veterinary teams leverage AI to reduce administrative burdens and refocus on patient care. With a background in philosophy and over a decade of experience advancing innovation in veterinary medicine, Aaron has led initiatives with the Veterinary Innovation Council, NAVC, and the Veterinary Entrepreneurship Academy. His work spans telemedicine, education, and AI integration. Passionate about shaping the future of the profession, Aaron brings a unique perspective on how technology can transform workflows and enhance the well-being of veterinary teams.
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